1- Acting with integrity
• A high level of ethical awareness/moral reasoning.
• Does not let unethical behaviour go unchallenged.
• Honest and trustworthy.
• Willing to explore ethical dilemmas.
• Willing to take ethical action without a clear picture of
the final result.
2- Being open‐minded
• Willing to act on criticism from inside or outside the
organisation.
• Will not be complacent and assume things cannot be
improved.
• Open to new ideas and challenging others to adopt new ways
of thinking.
3- Taking a long‐term perspective
• Belief that bottoms line success can be achieved in an
ethical way.
• Does not focus exclusively on cost and budgets.
• Recognising that business does have responsibilities to
the broader society.
• Understanding the role of each player in society.
• Taking a strategic view of the business environment.
4- Demonstrating ethical behaviour
• Ethical behaviour embedded in personal actions and day to
day behaviour.
• Willing to take the organisation beyond minimum legal
standards.
• Willing to be a public role model for ethical behaviour.
• Able to change beliefs of followers consistent with own
high values.
5- Care for people
• Commitment to the growth and development of employees.
• Respect for employees at all levels.
• Respect for diversity and equal opportunities for all.
• Will not make unrealistic demands on self and others.
• A management style of empowerment rather than control.
6- Communications
• Listen to others with respect for diverse views.
• A broad model of communications – a two‐way dialogue with
staff.
• A belief in the principles of accountability
7- Managing responsibly outside the organisation
• Treating suppliers fairly.
• An interest in the impact of the business on surrounding
local communities.
• Building relations with external stakeholders.
• Building partnerships and creating strategic networks and
alliances.
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