1- Acting with integrity • A high level of ethical awareness/moral reasoning. • Does not let unethical behaviour go unchallenged. • Honest and trustworthy. • Willing to explore ethical dilemmas. • Willing to take ethical action without a clear picture of the final result. 2- Being open‐minded • Willing to act on criticism from inside or outside the organisation. • Will not be complacent and assume things cannot be improved. • Open to new ideas and challenging others to adopt new ways of thinking. 3- Taking a long‐term perspective • Belief that bottoms line success can be achieved in an ethical way. • Does not focus exclusively on cost and budgets. • Recognising that business does have responsibilities to the broader society. • Understanding the role of each player in society. • Taking a strategic view of the business environment. 4- ...